The Globalization Of Retailing

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Information Communication Technologies and Globalization of Retailing Applications

Author	: Rajagopal, Dr.
Publisher	: IGI Global
Total Pages	: 371
Release	: 2009-03-31
ISBN-10	: 9781605662497
ISBN-13	: 1605662496
Rating	: 4/5 (496 Downloads)

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Book Synopsis Information Communication Technologies and Globalization of Retailing Applications by : Rajagopal, Dr.

Download or read book Information Communication Technologies and Globalization of Retailing Applications written by Rajagopal, Dr. and published by IGI Global. This book was released on 2009-03-31 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.

Information Communication Technologies and Globalization of Retailing Applications Related Books

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Information Communication Technologies and Globalization of Retailing Applications

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This path-breaking collection brings together seminal contributions from the burgeoning multidisciplinary literature on the globalisation of retailing.

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The Future of Global Retail

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The internet has become a flexible platform upon which global retail brands can expand and grow. With a greater emphasis on and opportunity for new market oppor