The Growth Strategies of Hotel Chains
| Author | : Kaye Sung Chon |
| Publisher | : Routledge |
| Total Pages | : 215 |
| Release | : 2006-02-07 |
| ISBN-10 | : 9781136752926 |
| ISBN-13 | : 1136752927 |
| Rating | : 4/5 (927 Downloads) |
Book Synopsis The Growth Strategies of Hotel Chains by : Kaye Sung Chon
Download or read book The Growth Strategies of Hotel Chains written by Kaye Sung Chon and published by Routledge. This book was released on 2006-02-07 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: How did Accor, Cendant, Choice Hotels International, Marriott, and Hilton become the largest hotel chains in the worldand what strategies will they use to continue their growth? This first-of-its-kind textbook presents a balanced overview of the theory and practice of hotel chains’ growth strategies. It explains in-depth how
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