The Handbook Of International Advertising Research
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Language: en
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Type: BOOK - Published: 2014-01-21 - Publisher: John Wiley & Sons
This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handboo
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Type: BOOK - Published: 2012-01-01 - Publisher: Edward Elgar Publishing
'Almost 50 of the leading researchers, teachers and thought leaders have come together to brilliantly cover the complex and evolving field of international adve
Language: en
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The global expansion of business has generated a tremendous interest among scholars, but there remains a strong need for theoretical insights into conducting ma
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Type: BOOK - Published: 2015-02-28 - Publisher: IGI Global
Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advert
Language: en
Pages: 529
Pages: 529
Type: BOOK - Published: 2012 - Publisher: Edward Elgar Publishing
This authoritative, comprehensive, and accessible volume by leading global experts provides a broad overview of marketing strategy issues and questions, includi