The Intuitive Customer

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The Intuitive Customer

Author	: Colin Shaw
Publisher	: Springer
Total Pages	: 230
Release	: 2016-08-20
ISBN-10	: 9781137534309
ISBN-13	: 1137534303
Rating	: 4/5 (303 Downloads)

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Book Synopsis The Intuitive Customer by : Colin Shaw

Download or read book The Intuitive Customer written by Colin Shaw and published by Springer. This book was released on 2016-08-20 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences.

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Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how peop

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Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as "patsies."