The Kelloggs

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The Kelloggs
Language: en
Pages: 528
Authors: Howard Markel
Categories: Business & Economics
Type: BOOK - Published: 2017-08-08 - Publisher: Vintage

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***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" —Bing Crosby From the much admired medical hist
The Kelloggs
Language: en
Pages: 545
Authors: Howard Markel
Categories: Biography & Autobiography
Type: BOOK - Published: 2017 - Publisher: Pantheon

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***2017 National Book Critics Circle Award Finalist for Nonfiction*** "What's more American than Corn Flakes?" --Bing Crosby From the much admired medical histo
Kellogg's Six-hour Day
Language: en
Pages: 276
Authors: Benjamin Kline Hunnicutt
Categories: Business & Economics
Type: BOOK - Published: 1996 - Publisher: Temple University Press

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On December 1, 1930, W K Kellogg replaced the three daily eight-hour shifts in his cereal plant with four six-hour shifts. By adding on a new shift he created j
Kellogg's
Language: en
Pages: 24
Authors: Sara Green
Categories: Juvenile Nonfiction
Type: BOOK - Published: 2015-01-01 - Publisher: Bellwether Media

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What would breakfast be without cereal and milk? W.K. Kellogg changed the breakfast routine of millions of people with his invention of Corn Flakes. His company
Kellogg on Branding
Language: en
Pages: 413
Authors: Alice M. Tybout
Categories: Business & Economics
Type: BOOK - Published: 2011-01-07 - Publisher: John Wiley & Sons

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The Foreword by renowned marketing guru Philip Kotler sets the stage for a comprehensive review of the latest strategies for building, leveraging, and rejuvenat