The Management And Marketing Of Services

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The Management and Marketing of Services

The Management and Marketing of Services
Author :
Publisher : Routledge
Total Pages : 315
Release :
ISBN-10 : 9780750635943
ISBN-13 : 0750635940
Rating : 4/5 (940 Downloads)
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Book Synopsis The Management and Marketing of Services by : Peter Mudie

Download or read book The Management and Marketing of Services written by Peter Mudie and published by Routledge. This book was released on 1999 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition provides a highly accessible perspective on the management and marketing services. In particular, service design and productivity are examined as well as more general topics such as implications for services in the future.


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This is a comprehensive, practical and theoretical guide to the latest thinking in the foundations of services. The authors present contributions from the world