The Market Research Society Yearbook 1987

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Survey Research for Managers

Survey Research for Managers
Author :
Publisher : Springer
Total Pages : 280
Release :
ISBN-10 : 9781349068449
ISBN-13 : 1349068446
Rating : 4/5 (446 Downloads)

Book Synopsis Survey Research for Managers by : Peter F. Hutton

Download or read book Survey Research for Managers written by Peter F. Hutton and published by Springer. This book was released on 1988-06-18 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to the ways in which managers can use surveys to improve their decision-making. It focuses on how straightforward survey data can be used to improve the overall quality of management.


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