The Market Structure of Sports
| Author | : Gerald W. Scully |
| Publisher | : University of Chicago Press |
| Total Pages | : 213 |
| Release | : 1995-03-15 |
| ISBN-10 | : 9780226743950 |
| ISBN-13 | : 0226743950 |
| Rating | : 4/5 (950 Downloads) |
Download or read book The Market Structure of Sports written by Gerald W. Scully and published by University of Chicago Press. This book was released on 1995-03-15 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s. This book offers technical insights that will interest business economists and professionals in sports management.
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