The Multinational Enterprise

Download or read book The Multinational Enterprise written by Mark Casson and published by Edward Elgar Publishing. This book was released on 2018-02-23 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.