The New Positioning: The Latest on the World's #1 Business Strategy
| Author | : Jack Trout |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 192 |
| Release | : 1997-05-22 |
| ISBN-10 | : 9780071369190 |
| ISBN-13 | : 0071369198 |
| Rating | : 4/5 (198 Downloads) |
Book Synopsis The New Positioning: The Latest on the World's #1 Business Strategy by : Jack Trout
Download or read book The New Positioning: The Latest on the World's #1 Business Strategy written by Jack Trout and published by McGraw Hill Professional. This book was released on 1997-05-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
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