The New Product Decision Making Process

Download or read book Decision-Making for New Product Development in Small Businesses written by Mary Haropoulou and published by Routledge. This book was released on 2020-04 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: What goes on in a small firm that lives or dies by its capacity to innovate? How are decisions made on new product development, and how does that feed into the ecological, social and financial sustainability of the firm? This book answers the questions through an in-depth look at a small business that manufactures high-end carpet yarn. Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice. The book further reinforces the importance and role of organizational learning in organizational decision-making, based on novel analysis of empirically developed qualitative data.