The Persuasive Power Of Campaign Advertising
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Language: en
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Type: BOOK - Published: 2011-03-25 - Publisher: Temple University Press
The Persuasive Power of Campaign Advertising offers a comprehensive overview of political advertisements and their changing role in the Internet age. Travis Rid
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Understanding psychology is the key to creating advertising with persuasive power. This book explains ad development from inception with proven psychological te
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Type: BOOK - Published: 2014-02-04 - Publisher: Routledge
Here is the perfect book for entrepreneurs and small business owners who want to know how to create effective advertising on an affordable budget. Persuasive Ad
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It is common knowledge that televised political ads are meant to appeal to voters' emotions, yet little is known about how or if these tactics actually work. Te
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Type: BOOK - Published: 2010-05-26 - Publisher: Springer
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion.
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