The Physics Of Brand

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The Physics of Brand

The Physics of Brand
Author :
Publisher : Simon and Schuster
Total Pages : 192
Release :
ISBN-10 : 9781440342691
ISBN-13 : 1440342695
Rating : 4/5 (695 Downloads)

Book Synopsis The Physics of Brand by : Aaron Keller

Download or read book The Physics of Brand written by Aaron Keller and published by Simon and Schuster. This book was released on 2016-07-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to a brand-new way of thinking about branding. The Physics of Brand is an exploration of how brands evolve in time and space. Drawing on experience working with companies such as Patagonia, General Mills, Target, and more, this book provides an exciting new systems approach to branding. By focusing on how brands and people actually interrelate, you'll gain a new perspective on brand growth and interaction. Complete with case studies to illustrate these concepts and Thought Experiments to get you thinking conceptually, The Physics of Brand is your new textbook on brand theory.


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