The Poverty Of Strategy

Download or read book The Poverty of Strategy written by Robin Holt and published by Cambridge University Press. This book was released on 2023-05-31 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: At least since the ancient Greeks, strategists have sought to direct organized activity through planned, rational decision-making, through the imaginative creation of vision, or through the assertion of will. In all cases, argue Holt and Zundel, strategy impoverishes, not because it only ever offers a partial view, but because it is dedicated to concealing these limits. The situation is exacerbated when machines and algorithms, not humans, organize. Holt and Zundel draw on philosophy, literature, media theory, art, mathematics, computing and military thinking in an attempt to rescue strategy by isolating what, they argue, remains its essence: strategy is a continual organizational struggle towards authenticity. This, too, is a condition of poverty, but one that sets in place an unhomely condition of questionability as opposed to one of efficient predictability. It is, argue Holt and Zundel, the sole gift of strategy to thoughtfully refuse the imperatives being generated by machine relations.