The Prisoner And The Penguin

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The Prisoner and the Penguin

The Prisoner and the Penguin
Author :
Publisher : Lid Publishing
Total Pages : 0
Release :
ISBN-10 : 1907794514
ISBN-13 : 9781907794513
Rating : 4/5 (513 Downloads)

Book Synopsis The Prisoner and the Penguin by : Giles Lury

Download or read book The Prisoner and the Penguin written by Giles Lury and published by Lid Publishing. This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The power of a good story has long been recognised. It seems that, as a race, we humans love a good story. But stories aren't just for pure enjoyment - they have long been a powerful tool for teaching. This book is an alternative to the traditional marketing handbook. Rather than a textbook, it is an enjoyable "story-book" that brings to life some of the key principles of marketing in an easy-to-read, accessible form. Some of these stories are quite remarkable and almost unbelievable; but all are true and remind marketers and businesspeople that the best marketing is something which people tell others about and retell over many years.


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