The Rise Of Marketing And Market Research

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The Rise of Marketing and Market Research
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Pages: 507
Authors: H. Berghoff
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Type: BOOK - Published: 2012-10-29 - Publisher: Springer

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This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand market
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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve
Market Research in Practice
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Type: BOOK - Published: 2016-03-03 - Publisher: Kogan Page Publishers

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Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction,
A Dictionary of Marketing
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Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-orien
Essentials of Marketing Research
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Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing