The Rise Of Mass Advertising
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Language: en
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In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnin
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The Rise of Mass Advertising is the first cultural legal history of mass advertising in Britain c. 1840-1914 and its legal shaping; drawing together the history
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Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
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Mass communication theories were largely built when we had mass media audiences. The number of television, print, film or other forms of media audiences were la
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