The Role Of Franchising On Industry Evolution

Download or read book The Role of Franchising on Industry Evolution written by Rosalind Beere and published by Springer. This book was released on 2017-05-11 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. Examining literature and statistical information the first section provides an overview of franchising. The Role of Franchising on Industry Evolution then focuses on two core elements; the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes. Through two industry case studies, the author demonstrates how franchising has the ability to fundamentally transform an industry’s structure from one of fragmentation to one of consolidation.