The Routledge Handbook Of Tourism Experience Management And Marketing
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The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou
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Type: BOOK - Published: 2020-06-08 - Publisher: Routledge
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Type: BOOK - Published: 2014-01-03 - Publisher: Routledge
Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially cons
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This book examines key contemporary marketing concepts, issues and challenges that affect destinations within a multidisciplinary global perspective. Uniquely c
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Pages: 523
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