The Scenario Planning Handbook

Download or read book The Scenario-planning Handbook written by Bill Ralston and published by South Western Educational Publishing. This book was released on 2006 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The primary objective of the book is to provide decisionmakers the insight and means to apply this technique in changing the way they think about and plan for the future. Scenario-based strategy both confronts and deals with uncertainty and leads to a strategy that is focused but resilient, specific but flexible. The handbook guides readers step by step through the sequence and intricacies of a scenario project and the subsequent strategic decision-making. It explains what scenarios are and are not, when they are needed, as well as their uses and benefits. It also deals with cultural and organizational changes that an organization must undertake to maximize the benefits of scenario-based planning.