The Tanning Of America

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The Tanning of America

The Tanning of America
Author :
Publisher : Avery
Total Pages : 322
Release :
ISBN-10 : 9781592407385
ISBN-13 : 1592407382
Rating : 4/5 (382 Downloads)

Book Synopsis The Tanning of America by : Steve Stoute

Download or read book The Tanning of America written by Steve Stoute and published by Avery. This book was released on 2012-08-07 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traces how the "tanning" phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America."--


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