The Ultimate Book Of Influence
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Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques
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People won't put up with being "sold" anymore. If they sense they are being pushed, their guard goes up-and even if they do comply, lingering resentment undermi
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The Age of Influence is an essential guide for marketing professionals and business owners who want to create and implement a highly effective, sustainable infl