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Marketing Strategy, 1st Edition

Marketing Strategy, 1st Edition
Author :
Publisher : Cengage Canada
Total Pages : 45
Release :
ISBN-10 : 9781774749647
ISBN-13 : 1774749645
Rating : 4/5 (645 Downloads)

Book Synopsis Marketing Strategy, 1st Edition by : O. C. Ferrell

Download or read book Marketing Strategy, 1st Edition written by O. C. Ferrell and published by Cengage Canada. This book was released on 2023-03-13 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: ​Marketing Strategy: Theory and Cases, Canadian Edition, enables students to think and act like marketers and disruptors in a dynamic and fast paced environment. Current events and examples provided through this text serve as reminders of the necessity for marketers to be proactive and adaptable. Students will learn a systematic process for developing long-term, customer-orientated marketing strategies and plans. This edition provides a truly Canadian perspective, including cases that relate to the unique Canadian environment.​


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