The World Banana Economy

Download or read book The Banana written by James Wiley and published by U of Nebraska Press. This book was released on 2008 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Banana demystifies the banana trade and its path toward globalization. It reviews interregional relationships in the industry and the changing institutional framework governing global trade and assesses the roles of such major players as the European Union and the World Trade Organization. It also analyzes the forces driving today's economy, such as the competitiveness imperative, diversification processes, and niche market strategies. Its final chapter suggests how the outcome of the recent banana war will affect bananas and trade in other commodities sectors as well.