There May be Trouble Ahead
Author | : Lex van Wijk |
Publisher | : Scarecrow Press |
Total Pages | : 148 |
Release | : 2005 |
ISBN-10 | : 0810852926 |
ISBN-13 | : 9780810852921 |
Rating | : 4/5 (921 Downloads) |
Download or read book There May be Trouble Ahead written by Lex van Wijk and published by Scarecrow Press. This book was released on 2005 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patent assets are currently important strategic business tools. Their presence or absence can make or break technology-based companies. Patent asset management has therefore become a core responsibility within companies. This book discusses in a lucid manner the elements that need to be covered to ensure that patent assets are used to their full potential. It provides simple and practical management tools to realize alignment of patent, business, and research & development strategies. Additionally, this book will help managers understand why any decision regarding patent assets needs to be an informed business decision, and how these assets can contribute to the company's future success, if not survival.