This Program Is Brought to You By...
Author | : Joshua A. Braun |
Publisher | : Yale University Press |
Total Pages | : 336 |
Release | : 2015-11-24 |
ISBN-10 | : 9780300216240 |
ISBN-13 | : 0300216246 |
Rating | : 4/5 (246 Downloads) |
Download or read book This Program Is Brought to You By... written by Joshua A. Braun and published by Yale University Press. This book was released on 2015-11-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism, television, cable, and online media are all evolving rapidly. At the nexus of these volatile industries is a growing group of individuals and firms whose job it is to develop and maintain online distribution channels for television news programming. Their work, and the tensions surrounding it, provide a fulcrum from which to pry analytically at some of the largest shifts within our media landscape. Based on fieldwork and interviews with different teams and organizations within MSNBC, this multi-disciplinary work is unique in its focus on distribution, which is rapidly becoming as central as production, to media work.