Tourism Management
Author | : Arch G. Woodside |
Publisher | : CABI |
Total Pages | : 542 |
Release | : 2007-12-18 |
ISBN-10 | : 9781845933241 |
ISBN-13 | : 1845933249 |
Rating | : 4/5 (249 Downloads) |
Download or read book Tourism Management written by Arch G. Woodside and published by CABI. This book was released on 2007-12-18 with total page 542 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning and implementing successful tourism programmes requires in depth predictions of tourist behaviour. This title provides coverage of sense making, planning, implementing, evaluating and administering tourism marketing and management programmes. It offers useful descriptions, tools, and examples of tourism management decision-making.