Trademark

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McCarthy on Trademarks and Unfair Competition
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Official Gazette of the United States Patent and Trademark Office
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When a mark acquires a reputation, it becomes a means of attracting consumers by communicating to them various messages going beyond the indication of commercia
Character Trademarks
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Type: BOOK - Published: 1990-10 - Publisher: Chronicle Books

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With the growing awareness of the value of character trademark symbols in product design, marketing, and promotion has come a resurgence of interest in these ex