Understanding Brand Positioning

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Obviously Awesome

Obviously Awesome
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Publisher :
Total Pages : 0
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ISBN-10 : 1999023005
ISBN-13 : 9781999023003
Rating : 4/5 (003 Downloads)
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Book Synopsis Obviously Awesome by : April Dunford

Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.


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Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension b