Understanding Rivalry And Its Influence On Sports Fans

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Understanding Rivalry and Its Influence on Sports Fans

Understanding Rivalry and Its Influence on Sports Fans
Author :
Publisher : IGI Global
Total Pages : 330
Release :
ISBN-10 : 9781522581260
ISBN-13 : 152258126X
Rating : 4/5 (26X Downloads)

Book Synopsis Understanding Rivalry and Its Influence on Sports Fans by : Havard, Cody T.

Download or read book Understanding Rivalry and Its Influence on Sports Fans written by Havard, Cody T. and published by IGI Global. This book was released on 2019-03-29 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to predict and identify their effect on social interaction, consumer behavior, and the entertainment industry. Understanding Rivalry and Its Influence on Sports Fans is an essential reference source that discusses what causes and influences rivalry, as well as how it impacts sport fans. Featuring research on topics such as bracketed morality, competitive sports, and social identity, this book is ideally designed for academics, students, and researchers studying the rivalry phenomenon across such disciplines as psychology, sociology, political science, sport and entertainment, consumer behavior, and marketing.


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Understanding Rivalry and Its Influence on Sports Fans
Language: en
Pages: 330
Authors: Havard, Cody T.
Categories: Sports & Recreation
Type: BOOK - Published: 2019-03-29 - Publisher: IGI Global

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While rivalries are a key aspect of the sports world, they are not well understood. It is essential to study how rivalries influence fan behavior in order to pr
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Language: en
Pages: 0
Authors: Cody T. Havard
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Type: BOOK - Published: 2020-07-01 - Publisher: Springer Nature

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This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decr
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This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, pol
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In previous books, the author has investigated rivalry in the context of sport and non-sport settings. This book investigates how rivalry and group member behav