Unfiltered Marketing

Download or read book Unfiltered Marketing written by Stephen Denny and published by Career Press. This book was released on 2020 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You can fake authenticity. But in this digitally saturated age, your customers will see through any misdirection. As we are constantly on our electronic devices, we have come to distrust curated media and traditional PR. People now want to make their own decisions based on raw footage, real-time updates, and unfiltered live streams. How then, do marketing executives and others gain consumer trust? This book explores a comprehensive five-step process for successfully re-humanizing the digital brand experience and gaining customer loyalty. The future is here, and the future is raw, unscripted, and real if you want to grow your market and have your customers believe in you"--