User Generated Branding

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User Generated Branding

Author	: Ulrike Arnhold
Publisher	: Gabler Verlag
Total Pages	: 451
Release	: 2010-07-15
ISBN-10	: 3834923249
ISBN-13	: 9783834923240
Rating	: 4/5 (240 Downloads)

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Book Synopsis User Generated Branding by : Ulrike Arnhold

Download or read book User Generated Branding written by Ulrike Arnhold and published by Gabler Verlag. This book was released on 2010-07-15 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a tool of the brand communication mix.

User Generated Branding Related Books

Language: en
Pages: 451

User Generated Branding

Authors: Ulrike Arnhold

Categories: Business & Economics

Type: BOOK - Published: 2010-07-15 - Publisher: Gabler Verlag

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From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a to

Language: en
Pages: 132

User-Generated Content and its Impact on Branding

Authors: Severin Dennhardt

Categories: Business & Economics

Type: BOOK - Published: 2013-09-24 - Publisher: Springer Science & Business Media

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The emergence of social media as one of the driving forces of consumers’ online experiences today also challenges our current understanding on marketing and b

Language: en
Pages: 251

User Generated Branding

Authors: Christoph Burmann

Categories: Branding (Marketing)

Type: BOOK - Published: 2008 - Publisher: LIT Verlag Münster

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In the digital world of the participatory web millions of common people have started publishing own brand related content. Such amateur pieces ignore official m

Language: en
Pages: 477

User Generated Branding

Authors: Ulrike Arnhold

Categories: Business & Economics

Type: BOOK - Published: 2010-11-22 - Publisher: Springer Science & Business Media

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From a brand management perspective Ulrike Arnhold analyses the impact of interactive marketing programmes in Web 2.0, evaluating user generated content as a to

Language: en
Pages: 160

Participate

Authors: Helen Armstrong

Categories: Design

Type: BOOK - Published: 2011-10-19 - Publisher: Princeton Architectural Press

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Creativity is no longer the sole territory of the designer and other creative professionals. Amateurs are drawn to websites such as Flickr, Threadless, WordPres