Value Creation And Branding In Televisions Digital Age

Download or read book Value Creation and Branding in Television's Digital Age written by Timothy M. Todreas and published by Praeger. This book was released on 1999-08-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of the television industry's changing profitability patterns as it enters the digital age and how networks must act to remain viable. Providing historical data, financial models and profitability trend patterns, the work aids comprehension and prediction of profits in the industry