Viral Marketing Explained

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Viral Marketing

Author	: Karen Nelson-Field
Publisher	: OUP Australia & New Zealand
Total Pages	: 0
Release	: 2013-10-03
ISBN-10	: 0195527984
ISBN-13	: 9780195527988
Rating	: 4/5 (988 Downloads)

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Book Synopsis Viral Marketing by : Karen Nelson-Field

Download or read book Viral Marketing written by Karen Nelson-Field and published by OUP Australia & New Zealand. This book was released on 2013-10-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices.

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Viral Marketing

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Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of plati

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Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as c