The People's Car
| Author | : Bernhard Rieger |
| Publisher | : Harvard University Press |
| Total Pages | : 417 |
| Release | : 2013-04-09 |
| ISBN-10 | : 9780674075733 |
| ISBN-13 | : 0674075730 |
| Rating | : 4/5 (730 Downloads) |
Book Synopsis The People's Car by : Bernhard Rieger
Download or read book The People's Car written by Bernhard Rieger and published by Harvard University Press. This book was released on 2013-04-09 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.
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