Web Advertising
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Language: en
Pages: 246
Pages: 246
Type: BOOK - Published: 2004-12-23 - Publisher: John Benjamins Publishing
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web a
Language: en
Pages: 252
Pages: 252
Type: BOOK - Published: 2004-01-01 - Publisher: John Benjamins Publishing
This book examines new forms of communication that have emerged through the interactive capabilities of the Internet, in particular online advertising and web a
Language: en
Pages: 230
Pages: 230
Type: BOOK - Published: 2007 - Publisher: Cambria Press
Language: en
Pages: 359
Pages: 359
Type: BOOK - Published: 1999-04-01 - Publisher: Psychology Press
The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial chapter traces the deve
Language: en
Pages: 76
Pages: 76
Type: BOOK - Published: 2015-11-13 - Publisher: Springer
This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advert
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