Web Analytics 20
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Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or
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Adeptly address today’s business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new fr
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Investing time in customizing your settings in Google Analytics helps you get the most out of the detailed data it offers, particularly if your library’s web
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This book presents the proceedings of the International Conference on Managing Business through Web Analytics (ICMBWA 2021). The conference provides a global fo
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