What Great Brands Do

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Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta
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"Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mu
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"A marketing expert explains why some small companies grow into bigger and better organizations and others falter and asserts that companies can best expand the
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The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance