Why Customers Do What They Do

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Why Customers Do What They Do

Why Customers Do What They Do
Author :
Publisher : McGraw Hill Professional
Total Pages : 204
Release :
ISBN-10 : 0071460365
ISBN-13 : 9780071460361
Rating : 4/5 (361 Downloads)

Book Synopsis Why Customers Do What They Do by : Marshal Cohen

Download or read book Why Customers Do What They Do written by Marshal Cohen and published by McGraw Hill Professional. This book was released on 2006 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A chief analyst at the NPD Group delivers a breakthrough branding and sales strategy that speaks the customer's language.


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Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k