Why Customers Do What They Do
Author | : Marshal Cohen |
Publisher | : McGraw Hill Professional |
Total Pages | : 204 |
Release | : 2006 |
ISBN-10 | : 0071460365 |
ISBN-13 | : 9780071460361 |
Rating | : 4/5 (361 Downloads) |
Download or read book Why Customers Do What They Do written by Marshal Cohen and published by McGraw Hill Professional. This book was released on 2006 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: A chief analyst at the NPD Group delivers a breakthrough branding and sales strategy that speaks the customer's language.