Wine Marketing
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Language: en
Pages: 378
Pages: 378
Type: BOOK - Published: 2008 - Publisher: Routledge
This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of resear
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2011 - Publisher:
How can a small winery possibly compete with the marketing ware chests of massive wine companies? How can it hope to capture the over-stimulated mindshare of th
Language: en
Pages: 303
Pages: 303
Type: BOOK - Published: 2013-11-09 - Publisher: Springer Science & Business Media
This book reflects the work of wine marketing experts as expressed in their presentations to the annual three-week Wine Marketing Short Course at the University
Language: en
Pages: 302
Pages: 302
Type: BOOK - Published: 2019-09-23 - Publisher:
A textbook and practitioner's guide, written by a leading Professor of Wine Business and a seasoned luxury wine marketing practitioner. It describes the history
Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 2020-10-09 - Publisher: John Wiley & Sons
This work highlights the new challenges facing the French wine industry and the issues that arise from it. Written on the basis of academic work and field studi
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