Winning At Innovation
| Author | : Philip Kotler |
| Publisher | : Palgrave Macmillan |
| Total Pages | : 0 |
| Release | : 2015-01-13 |
| ISBN-10 | : 1137479175 |
| ISBN-13 | : 9781137479174 |
| Rating | : 4/5 (174 Downloads) |
Book Synopsis Winning At Innovation by : Philip Kotler
Download or read book Winning At Innovation written by Philip Kotler and published by Palgrave Macmillan. This book was released on 2015-01-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.
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