Yield Management
| Author | : Anthony Ingold |
| Publisher | : Cengage Learning EMEA |
| Total Pages | : 8 |
| Release | : 2000 |
| ISBN-10 | : 0826448259 |
| ISBN-13 | : 9780826448255 |
| Rating | : 4/5 (255 Downloads) |
Download or read book Yield Management written by Anthony Ingold and published by Cengage Learning EMEA. This book was released on 2000 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ground-breaking textbook covers all aspects of the subject and draws on a wide range of applications in the service industries. Three sections comprise this book: the first presents underpinning knowledge associated with Yield Management; the second examines contemporary models of Yield Management across a number of service sectors; and the third reviews how Yield Management acts as a decision support system for front-line staff and managers, and also highlights the growing importance of new technologies. The book concludes with a range of case studies taken from airlines, hotels, restaurants, cruise lines and leisure industries.
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