A Capitalist Romance

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Singer and the Sewing Machine

Singer and the Sewing Machine
Author :
Publisher : Kodansha Globe
Total Pages : 10
Release :
ISBN-10 : 1568361467
ISBN-13 : 9781568361468
Rating : 4/5 (468 Downloads)

Book Synopsis Singer and the Sewing Machine by : Ruth Brandon

Download or read book Singer and the Sewing Machine written by Ruth Brandon and published by Kodansha Globe. This book was released on 1977 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women, booze, illegitimate children, fraud, bigamy, 19th-century capitalism, and the emergence of an empire . . . . These words describe the life of Isaac Merritt Singer. Although widely regarded as the inventor of the sewing machine, Singer actually modified an existing machine and marketed it to an America eager for the new tools of the Machine Age. His genius was in the advertising, service with a smile, installment plans, and marketing gimmicks he used to get the sewing machine in homes and sweatshops all over the world. This fascinating and detailed biography provides an insightful and provocative look at the American entrepreneur, unraveling a complex web of personal ambition, fame, fortune, and the attainment of the American Dream. Illustrated.


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The study begins with readings of ads, songs, films and other public representations of romance and concludes with individual interviews in order to analyze the