A Maturing Market
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A Maturing Market explores the Iberian book trade in the first half of the seventeenth century. It brings together contributions from leading specialists in the
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Using the strategic framework familiar to marketers, information is organized and presented as it may apply to specific stages in the strategic marketing proces
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"People over age 50 account for 43 percent of all U.S. households and half of all discretionary income. The authors break down the market into segments based on
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This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies
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