A Step-by-step Guide to Church Marketing
Author | : George Barna |
Publisher | : Baker Publishing Group |
Total Pages | : 345 |
Release | : 1992 |
ISBN-10 | : 0830714049 |
ISBN-13 | : 9780830714049 |
Rating | : 4/5 (049 Downloads) |
Download or read book A Step-by-step Guide to Church Marketing written by George Barna and published by Baker Publishing Group. This book was released on 1992 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is marketing biblical? Although the word "marketing" never appears in the Bible, the Bible is filled with examples of successful marketers: Solomon, Joshua, Nehemiah, and Paul, to name just a few. As you'll see in this book, these dynamic men of God had the ability to identify people's needs and then find the best ways to meet them. Jesus told his followers to do the same -- to bring his message to people in a way they could understand and relate to. That's the heart of marketing. And those principles can be immensely useful as you take part in God's work here on earth. It's time to move beyond the question of whether or not marketing is a biblical practice. The real question is whether your church can afford not to use such a powerful andd readily available tool. - Back cover.