According to Kotler
Author | : Philip Kotler |
Publisher | : Amacom Books |
Total Pages | : 196 |
Release | : 2005 |
ISBN-10 | : 0814472958 |
ISBN-13 | : 9780814472958 |
Rating | : 4/5 (958 Downloads) |
Download or read book According to Kotler written by Philip Kotler and published by Amacom Books. This book was released on 2005 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to Kotler distills the essence of marketing guru Philip Kotler's wisdom and years of experience into an immensely readable question and answer format. Based on the thousands of questions Kotler has been asked over the years, the book reveals the revolutionary theories of one of the profession's most revered experts.