Advanced Introduction to Service Innovation
Author | : Faïz Gallouj |
Publisher | : Edward Elgar Publishing |
Total Pages | : 199 |
Release | : 2023-10-06 |
ISBN-10 | : 9781803925202 |
ISBN-13 | : 1803925205 |
Rating | : 4/5 (205 Downloads) |
Download or read book Advanced Introduction to Service Innovation written by Faïz Gallouj and published by Edward Elgar Publishing. This book was released on 2023-10-06 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction to Service Innovation explores a key driver of the service economy, addressing in particular the definition and conceptualization of innovation in services, and its measurements using both traditional and new measures. The authors address pertinent questions such as: What is innovation in services and how is it conceptualized? How is it measured? How is it organized and managed within both service and non-service firms?