Advanced Introduction To The Experience Economy

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Advanced Introduction to the Experience Economy

Author	: Sundbo, Jon
Publisher	: Edward Elgar Publishing
Total Pages	: 176
Release	: 2021-07-31
ISBN-10	: 9781839103841
ISBN-13	: 1839103841
Rating	: 4/5 (841 Downloads)

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Book Synopsis Advanced Introduction to the Experience Economy by : Sundbo, Jon

Download or read book Advanced Introduction to the Experience Economy written by Sundbo, Jon and published by Edward Elgar Publishing. This book was released on 2021-07-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and why people are seeking experiences. Jon Sundbo defines the experience concept in contrast to similar concepts such as culture and creative economies, and presents measurements of the value of the experience economy.

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Language: en
Pages: 176

Advanced Introduction to the Experience Economy

Authors: Sundbo, Jon

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Type: BOOK - Published: 2021-07-31 - Publisher: Edward Elgar Publishing

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Offering an extensive and coherent presentation of theory on the experience economy, this stimulating Advanced Introduction discusses what experiencing is and w

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Handbook on the Experience Economy

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Type: BOOK - Published: 2013-09-30 - Publisher: Edward Elgar Publishing

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This illuminating Handbook presents the state of the art in the scientific field of experience economy studies. It offers a rich and varied collection of contri

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The Experience Economy

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This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers wit

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Advanced Introduction to Platform Economics

Authors: Robin Mansell

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Type: BOOK - Published: 2020-08-28 - Publisher: Edward Elgar Publishing

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Artificial intelligence-enabled digital platforms collect and process data from and about users. These companies are largely self-regulating in Western countrie

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Advanced Introduction to the Experience Economy

Authors: Jon Sundbo

Categories: Consumer behavior

Type: BOOK - Published: 2021-07-13 - Publisher: Edward Elgar Publishing

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Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the worl