Advertising Account Planning

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Advertising Account Planning

Author	: Larry Kelley
Publisher	: Routledge
Total Pages	: 263
Release	: 2015-02-11
ISBN-10	: 9781317507437
ISBN-13	: 1317507436
Rating	: 4/5 (436 Downloads)

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Book Synopsis Advertising Account Planning by : Larry Kelley

Download or read book Advertising Account Planning written by Larry Kelley and published by Routledge. This book was released on 2015-02-11 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning features several new topics as well as deeper content in existing areas based on feedback from students, instructors and practitioners.

Advertising Account Planning Related Books

Language: en
Pages: 263

Advertising Account Planning

Authors: Larry Kelley

Categories: Business & Economics

Type: BOOK - Published: 2015-02-11 - Publisher: Routledge

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Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. The new edition of Advertising Account Planning

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Advertising Account Planning

Authors: Carol J. Pardun

Categories: Language Arts & Disciplines

Type: BOOK - Published: 2019-06-05 - Publisher: Rowman & Littlefield

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Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even fewer view the digital l

Language: en
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Truth, Lies, and Advertising

Authors: Jon Steel

Categories: Business & Economics

Type: BOOK - Published: 1998-03-13 - Publisher: John Wiley & Sons

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Account planning is a discipline that combines aspects of four traditionally separate areas of advertising and marketing. This text aims to demonstrate how to u

Language: en
Pages: 225

Advertising Account Planning

Authors: D. W. Jugenheimer

Categories: Business & Economics

Type: BOOK - Published: 2014-12-18 - Publisher: Routledge

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Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression

Language: en
Pages: 0

The Practical Pocket Guide to Account Planning

Authors: Chris Kocek

Categories: Advertising

Type: BOOK - Published: 2013 - Publisher:

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The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and h