Advertising And Public Relations Research

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Advertising and Public Relations Research

Advertising and Public Relations Research
Author :
Publisher : Routledge
Total Pages : 437
Release :
ISBN-10 : 9781317507369
ISBN-13 : 1317507363
Rating : 4/5 (363 Downloads)
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Book Synopsis Advertising and Public Relations Research by : Donald W. Jugenheimer

Download or read book Advertising and Public Relations Research written by Donald W. Jugenheimer and published by Routledge. This book was released on 2015-04-16 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.


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The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide